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A 2024 guided keyword-research session using an ordinary food website as its example. Work through the worksheet with one small subject of your own. Search tools and their estimates change; use the method to understand readers rather than chase a score.
Places to begin.
A small exercise.
Step 01
A narrow subject
Choose one useful page you could actually write: caring for a houseplant, preparing a print, or choosing a notebook.
Step 02
Use ordinary language
Write five questions a reader might ask. Put the clearest answer beside each question before looking at any search estimates.
Step 03
Make a small comparison
Compare relevance, effort and likely demand for the five ideas. Record where an estimate came from and avoid treating it as an exact count.
Step 04
Keep one useful draft
Choose the question you can answer well. Draft a short page with a clear heading and a concrete next step.
Keep a copy.
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Source, date, and licence
Workshop: Keyword research 101: Uncover keywords that bring you digital success
Camille Cunningham and Florie van Hummel; WordCamp Europe / WordPress.tv · 2024 · Italy.
Publisher’s page · Original recording · CC BY-SA 4.0.
This copy has been re-encoded at up to 360p with reduced frame rate and mono audio. The lesson content has not been cut or rearranged. The recording retains its publisher’s licence; referenced artwork and character designs retain the terms identified in the component credits. The collection name is local to this library.