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An archive session about turning a useful idea into several pieces of content. Use the planning principles as a starting point; the examples and platform details reflect the year of the recording.
Places to begin.
A small exercise.
Step 01
Start with a real question
Choose one question someone would actually ask about a small product or service. Write a clear answer in a short paragraph.
Step 02
Choose useful forms
Turn that answer into a short checklist, a simple image, and a longer note. Let each version solve a slightly different problem.
Step 03
Keep claims modest
Check every promise, figure, and quotation against a source. Remove claims that you cannot support.
Step 04
Review the result
Keep the source, drafts, and exports together. Review whether each version helps the intended reader before publishing it.
Keep a copy.
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Source, date, and licence
Content strategies for Lead Generation and SEO
Ivan So; WordCamp Singapore / WordPress.tv · 2019 · Singapore.
Publisher’s page · Original recording · CC BY-SA 4.0.
This copy has been re-encoded at up to 360p with reduced frame rate and mono audio. The lesson content has not been cut or rearranged. The recording retains its publisher’s licence; referenced artwork and character designs retain the terms identified in the component credits. The collection name is local to this library.