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An audio-led 2023 conference lecture on traffic quality, landing pages and checkout friction. The recording uses a wide room view: projected dashboard and interface text is small and often unreadable in this compact copy. Follow the spoken explanation and use the exercise to map a simple journey of your own. Products and interfaces reflect 2023.
Places to begin.
A small exercise.
Step 01
Map a short journey
Draw the steps from opening a page to completing one ordinary task. Mark each field, choice and confirmation.
Step 02
Check the entry point
Write where a visitor arrives from and what they expect to see. Make the page’s first heading answer that expectation.
Step 03
Remove one obstacle
Find one redundant field or unclear instruction. Sketch a simpler version without removing information needed to complete the task.
Step 04
Define a useful measure
Choose one completion measure and one sign of difficulty. Keep a dated comparison and avoid collecting personal information you do not need.
Keep a copy.
You can download the MP4 · 31.6 MB to watch offline in your own player.
Source, date, and licence
Number’s don’t lie: Using analytics to improve your checkout process
Matt Cromwell; WordCamp Netherlands / WordPress.tv · 2023 · Netherlands.
Publisher’s page · Original recording · CC BY-SA 4.0.
This copy has been re-encoded at up to 360p with reduced frame rate and mono audio. The lesson content has not been cut or rearranged. The recording retains its publisher’s licence; referenced artwork and character designs retain the terms identified in the component credits. The collection name is local to this library.