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A Singapore archive session about making a website useful to a small business and planning basic digital communication. Treat the 2016 services, interfaces and platform examples as historical; use the exercise to clarify your audience, message, and next step.
Places to begin.
A small exercise.
Step 01
Name the reader
Choose a small, ordinary service or a product you know. Write one sentence describing who would use it and what question they have.
Step 02
Write a useful page
Draft a short introduction, three concrete benefits, and an honest next step. Remove claims that you cannot support.
Step 03
Choose a modest channel
Pick one suitable way to share the page. Plan a helpful note or image rather than repeating the same promotion everywhere.
Step 04
Review the result
Decide what would show that the page helped: a relevant enquiry, a completed task, or a clearer answer. Keep a dated note for your next review.
Keep a copy.
You can download the MP4 · 27.3 MB to watch offline in your own player.
Source, date, and licence
Nicole Tan: How to DIY Basic Digital Marketing on WordPress
Nicole Tan; WordCamp Singapore / WordPress.tv · 2016 · Singapore.
Publisher’s page · Original recording · CC BY-SA 4.0.
This copy has been re-encoded at up to 360p with reduced frame rate and mono audio. The lesson content has not been cut or rearranged. The recording retains its publisher’s licence; referenced artwork and character designs retain the terms identified in the component credits. The collection name is local to this library.